Uniting three leading companies across healthcare and biopharma to fully realize the promise of precision medicine. Codename: M51, a nod to the spiral galaxy 31 million light-years away from Earth, as the project was grand in scope, yet not nearly so distant.
In fact, a complete brand was needed before the J.P. Morgan Healthcare Conference, then just two months away. And given that M51 was something never seen before, that something needed everything—a name, brand strategy and position, visual identity, microsite and a flagship brand video. So we got moving.
Role: Motion Graphics | UI/UX Motion | 3D Animation Art Direction